One of Melbourne’s pioneers in specialty coffee, ST. ALi has found a home in the Philippines. This launch was an invitation to explore Australia’s prominent coffee culture by giving it a warm, Filipino welcome.
We focused on curating an experience.
Beginning with introductory kits for guests and teasers for social media that gave coffee enthusiasts a taste for what’s to come.
We gathered social tastemakers and welcomed them with the Ceremony, a sensorial omakase focusing on sight and sound, not just taste.
Did we mention we got a jeepney for the ‘gram, too?
Dawn Papagayo
Art Director
Eli Laya
Accounts Executive
Georgette Buenaflor
Photography
Aden Manalo & Paulo Bandayrel
Videography
Patricia Valientes
Designer
Angelo Soliman & Ian Paras
Video Editing
Cat Capistrano & Karen Aliasas
Logistics Lead
