Spotify Tatak Pinoy Live | Karou Creative Group

A first for Spotify, Tatak Pinoy Live is a television segment that lets fans vote for their favorite artists to perform on the Tatak Pinoy Live stage.

We took charge of reworking the Tatak Pinoy playlist logo, designing the stage where it all happens, and capturing the content they’ll keep talking about long after the performances.

The Winning Artists

Over October

Rob Deniel

fitterkarma

Jolianne

The Logo

Tatak Pinoy already existed as a Spotify playlist. Tatak Pinoy Live is new and bigger than that.

The program needed a version for bigger screens, not just televisions but out-of-home materials.

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The Stage

A stage that artists could make their own, whether they were performing as a solo act or as a group. A stage that could be styled to fit the vibe of any genre.

Tatak Pinoy Live asked for a stage that could be transformed; we made it happen with Tangerine Projects.

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Unveiling Tatak Pinoy Live's stage with Over October.

A romantic set for Rob Deniel.

Horror meets OPM for fitterkarma's stage.

Soft and feminine. The perfect set for Jolianne.

The Content

Social content for the program was made to feel like exclusive access to everything that happened behind the scenes, the live performances, and the moments between fans and artists.