Aiming to highlight Payless as a brand with shoes made for all ages, Payless wanted to refresh their socials with content that showed shoes out of their store and into your everyday.
The Execution
Relatable reels, trendjacking posts, and attention-grabbing photos breathed new life into Payless PH’s social media feed.
Marelle Bañez
Strategist
Dawn Papagayo
Art Direction
Patricia Valientes
Designer
Andrea Andrada
Content Specialist
Georgette Buenaflor
Photography
Aden Michael Manalo
Videography
