The Brief
A beloved beverage brand from Taiwan, machi machi was already a global name with shops across Asia, North America, Europe, and Australia. Now, they’ve found a new home in the Philippines and we set out to give them a warm Filipino welcome.
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Taiwan's creative spirit meets Manila's vibrant culture.
Mapping out a party to welcome machi machi in Manila.
Love at First Sip
Invited guests were among the first in the Philippines to taste machi machi's signature drinks.
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Crème Brûlée Milk Tea
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Cheese Foam Mango Smoothie with Jelly Pearls and Grapefruit Jelly
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Strawberry Milk Pana Cotta
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Black Milk Tea
Every party starts with an invitation. Teasers for machi machi's launch took off via social media.
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Unique to machi machi were their reusable bottles for select drinks. Guests were able to adorn their own with customizable charms.
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The guestlist for the launch was a gathering of fun, young, and relatable personalities. All of them arrived in eye-catching shades of blue.
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Of course, we captured every moment.
Charms, milk tea, and blue anywhere you looked. Launch day was a lively celebration that deserved to be remembered with a highlight reel that matched the vibe.
Marelle Bañez
Strategist
Dawn Papagayo
Art Direction
Patricia Valientes
Designer
Andrea Andrada
Content Specialist
Eli Laya
Accounts Executive
Georgette Buenaflor
Photography
Mark Jimenez & Aden Manalo
Videography and Video Editing
Karen Aliasas
Logistics Lead
